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August 4, 2023 | Brian Decoded

SaaS Landing Page: 10 Elements That Drive Profit

Blog - Sass landing page - Brian Decoded

Have you just created an amazing SaaS product, and you’re excited about launching it? You imagine visitors getting immediately hooked, intrigued by your product features, and ready to pay for a subscription.

But despite being confident in the product’s quality, you have no clue where to start with creating a SaaS landing page design. You notice that all of your competitors have shiny landing pages, and you won’t settle for anything less than perfection. You want to shake the market from day one.

As a landing page design agen­cy owner, I know exactly what it takes to present a SaaS offering in the best possible light. I’ve seen companies succeed and fail, and product quality usually wasn’t a determining factor. Most of the time, it was design flaws that prevented their SaaS products to win people’s hearts. They were missing some of the SaaS landing page design elements that drive prof­it.

In this article, I’ll introduce you to those ten elements successful SaaS landing pages have in common. And to help you with the inspiration, I’ll also show you the best SaaS landing pages in 2023 and give you tips for painting an enjoyable digital landscape on your own. Take your time and think about how you can combine this knowledge with your unique offer.

What is a SaaS Landing Page, and How Is It Different From a Website?

Before we start, it’s vital to explain the difference between a SaaS website de­sign and a SaaS landing page. These two entities, while interconnected, serve unique purposes.

A website is like your company’s virtual headquarters. It’s an all-encompassing platform with numerous pages, each offering different information about your company. 

On the other hand, a SaaS landing page is a standalone web page designed with a single focused objective – conversion. Unlike a website, it isn’t encumbered by navigational links leading visitors away. Instead, it offers a streamlined path guiding your visitors to one desired action – signing up for your software service, signing up for a free trial, subscribing to a newsletter, etc.

But why do SaaS companies like yours need landing pages?

The answer lies in the customer journey and the aim of accelerating product growth. Let’s consider a scenario: a potential user lands on your website. They navigate through different pages, gather information about your product, and perhaps even look at your pricing tiers. But then they get distracted or confused and leave without converting.

With a dedicated SaaS landing page, you can capture user details and lead them towards a defined path that ends with a specific action – clicking the CTA button, requesting a demo, or making a purchase.

This is a complex topic, and if you’re interested, feel free to read my article on the landing page vs website debate.

Stop Missing Out On These Benefits Of Using A Landing Page For SaaS

If you’re running a SaaS business without leveraging the power of a SaaS landing page, you’re leaving money on the table. More than just a digital flyer for your software, landing pages can be turbo-powered engines that accelerate product growth. Here are some key benefits you could be missing out on:

  • More control over the conversion process: Ideally, you want as much control over the customer journey as possible. With a SaaS landing page, every element is crafted with a clear and focused purpose – conversion optimization. You decide what product features to highlight, how to present your branding options, what call to action visitors see, and when they see it. 

  • Rapid deployment: Creating a full-fledged website can be a time-consuming process. From site architecture to content creation, it requires a substantial investment of time and resources. If you have no time to lose, setting up a landing page for SaaS  is an ideal solution. It can be a quick, turn-key process, especially with various landing page tools and AI landing page generators available. These tools provide various branding options, allowing you to seamlessly align your SaaS landing page design with your brand identity. You’ll get your product in front of your audience much faster. 

  • Targeted messaging for specific audiences: You’re likely not targeting just one audience segment with your SaaS product. By setting up multiple SaaS landing pages,, each catering to specific audience segments, you can boost engagement and increase conversion rates. 

  • Effective lead generation: Who doesn’t love a steady stream of fresh leads? A well-designed SaaS landing page is a potent lead generation tool. By offering valuable content like white papers, free trials, or eBooks in exchange for contact information, you can gather high-quality leads to nurture into customers.

10 Vital Elements For A High-Converting SaaS Landing Page Design

Creating a high-converting SaaS land­ing page requires careful consideration of numerous design elements. Each component contributes to the overall user experience and has the power to influence your conversion rates. In the context of B2B landing page design, where decision-making processes can be more complex and longer-lasting, these elements become even more crucial. 

In this section, I’ll show you 10 elements every high converting SaaS landing page should possess.  This isn’t just about making your page look pretty. It’s about crafting a strategic design that guides your visitors on a journey from curiosity to conversion.

Hero Section That Retains Visitors’ Attention And Creates Memorable First Impressions

Think of the hero section as of the grand entrance of your SaaS landing page design. It’s the first thing visitors see when they land on your page. It usually contains:

  • A hero image: It plays a crucial role in setting the mood. It could be a slick product shot, a relatable photo, a creative illustration, or an engaging video. The key is to make it relevant, eye-catching, and supportive of your overall message.

  • A hero headline: This is what hooks your visitors in. A headline must be clear, compelling, and centered around your customers’ needs or pain points. It’s not just about showcasing what your software does; it’s about highlighting how it makes your customers’ lives better.

  • A concise explanation of your prod­ucts’s value proposition.

Your goal here should be to set the stage for what’s to come. Human attention spans are getting shorter and shorter. Your hero section needs to make a compelling case in mere seconds. It must instantly communicate who you are, what you do, and why potential clients should care.

The hero section is your elevator pitch, your best salesperson, and your customer magnet, all rolled into one. If designed right, it can contain everything a visitor needs to convert – a clear value proposition, a compelling CTA, and an immediate solution to a problem they face.

For more inspiration on how to nail this crucial section, check out my website hero section ideas. And remember, the hero section isn’t just the start of your SaaS landing page – it’s the start of your customer’s journey. So make it count.

Features/Benefits Section That Highlights What Users Can Expect From Each Subscription Tier

Your first instinct might be to just list your product’s features and call it a day. That approach rarely works. Understanding the benefits these features provide to people makes a dif­fer­ence.

Think of this section as your product’s spotlight, where each feature gets its moment to shine. However, the real magic happens when you couple these product features with their practical implications – the benefits. Not just stating what your software does (features) but how it makes your users’ lives better, easier, or more profitable (benefits).

For instance, your software might have an ‘automated report generation’ feature. That’s great, but it gets even better when you mention how this feature saves users time, reduces manual errors, and enhances decision-making.

Similarly, if your SaaS product offers different pricing tiers, it’s crucial to highlight what users can expect from each tier. Using a comparison table is one of the most popular ways to do this. It provides a straightforward, easy-to-scan overview of your product capabilities across different plans, enabling users to quickly identify the right fit for their needs.

The features/benefits section is not just a rundown of your software’s capabilities; it’s an essential tool for conversion-rate optimisation. It helps reduce uncertainty and perceived risks, paints a clear picture of the product’s value, and ultimately drives users to click that ‘Sign Up’ or ‘Buy Now’ button.

SaaS landing page - computer

Demo Video That Helps Potential Users Better Understand Your Software

A demo video can be a game-changer for your SaaS landing page. It’s a powerful tool that enables potential clients to better understand your product, glimpse its capabilities, and visualize how it can solve their pain points.

A demo video goes beyond static images and text by providing an immersive experience that engages and educates your audience. Here’s why incorporating a demo video into your SaaS landing page is crucial:

  • Enhanced understanding: Our brains process videos much faster than text. A demo video allows potential clients to see your product in action, giving them a better understanding of its features, functionalities, and overall value.

  • Pre-purchase experience: With a demo video, potential clients can get a better sense of your product before even making a purchase. This hands-on experience builds confidence and reduces barriers to entry, increasing the likelihood of conversion. It helps them envision how your product fits into their workflow and how it can bring value to their business or daily life.

  • Effective feature demon­stra­tion: A demo video allows you to highlight the key features of your product in the most impactful way. Through animated product demos, product snapshots, or real-life scenarios, you can demonstrate how your product solves problems, streamlines processes, or delivers results. It’s the most effective way to showcase product capabilities and differentiate yourself from other SaaS companies in the market.

To ensure your demo video is effective, consider these best practices:

  • Keep it concise and focused, high­light­ing the most essential fea­tures.

  • Use a clear and engaging narrative to guide viewers through the demo.

  • Demonstrate real-life use cases that your target audience can relate to.

  • Incorporate professional production quality to enhance cred­i­bil­i­ty.

Enticing Pricing Section (Unless You Opt For Quote-Based Pricing)

Picture this: You’ve captured your visitors’ attention with a captivating hero section, highlighted your product’s key features and benefits, and even provided them with a compelling demo video. Now, it’s time to seal the deal and make it irresistible for potential clients to choose your offering. 

The pricing section is not just about showing the price. Properly implemented, it helps you showcase the value of your product and present potential clients with options that cater to their specific needs. It’s an opportunity to demonstrate the affordability and flexibility of your pricing plans.

  • Use pricing tables to organize your offerings vi­su­al­ly: Most landing page experts recommend using a pric­ing grid or table to present options, as this seems to be the most convenient way for visitors to grasp all vital information quickly.

  • Align with market ex­pec­ta­tions: Research your com­peti­tors and industry standards to ensure your pricing is competitive and aligns with market ex­pec­ta­tions. While you want to offer a compelling value, finding the sweet spot between profitability and affordability is im­por­tant.

  • Highlight the benefits of each tier: In your pricing section, clearly outline the features, capabilities, and limitations of each pricing tier. Help potential clients understand the added value they will receive by upgrading to a higher tier. Consider using persuasive lan­guage to emphasize the benefits and advantages of each pricing option.

  • Transparent pricing: Be transparent with your pricing information. Avoid hiding costs or adding surprise fees during the order confirmation step. People appreciate honesty and clarity when it comes to pricing. Just put yourself in your customer’s shoes, and it becomes clear.

Stay tuned; soon I’ll show you SaaS landing page examples and how successful SaaS companies tackle the challenge of presenting their pricing options. But for now, let’s stick to exploring vital SaaS landing page design elements.

FAQ Section Might Be Necessary For Your SaaS Landing Page

When making a purchase decision, potential clients will have questions. They want to ensure that your SaaS product is the right fit for their needs and may have concerns that must be addressed before committing. This is where the FAQ section on your SaaS landing page becomes invaluable.

The FAQ section allows you to proactively address common questions, alleviate concerns, and provide clarity to potential clients. It is a resourceful tool that helps them gather the information they need to decide. Here’s why and when to use an FAQ section on your SaaS product landing page:

  • Addressing common ques­tions: The FAQ section allows you to compile and address the most frequently asked questions that potential clients may have. Read­i­ly available answers stream­line the communication pro­cess and save time for both you and your visitors.
     
  • Alleviating concerns: An FAQ sec­tion can help alleviate potential concerns or doubts potential clients may have about your product. By providing clear and concise answers to common con­cerns, you build trust and credibility, showing that you understand their needs and are committed to providing reliable solutions. 

  • Enhancing user ex­pe­ri­ence:
    In­clud­ing a FAQ section on your SaaS landing page is a powerful way to improve the overall user experience. It demonstrates your commitment to customer support and showcases your dedication to prompt­ly addressing potential clients’ queries and concerns. 

However, it’s essential to consider when an FAQ section might not be necessary. If your SaaS product is straightforward, has a simple pricing structure, and the key features and benefits are already well-explained throughout your SaaS product landing page, an extensive FAQ section may not be essential. In such cases, you can address any remaining questions through personalized customer support channels and landing page contact forms.

Contact Form For SaaS Pages Will Effortlessly Connect You With Customers

A critical component that should not be overlooked when crafting your SaaS landing page is a well-structured contact form. It’s not just a mere form; it’s a gateway that seamlessly bridges the gap between your brand and your potential customers.

While the primary goal of your landing page may be immediate conversion, it’s crucial to remember that not all visitors will be ready to commit immediately. Some might have questions, some may seek personalized advice, and some want to engage with your brand before taking the plunge. This is where landing page forms step in.

A carefully designed contact form provides an accessible starting point for customer interaction. It serves as a medium for visitors to get in touch, ask questions, and share their concerns. This communication not only aids your services marketing strategy but also contributes to building long-term relationships with your customers.

When implementing a contact form on your SaaS landing page, keep it simple and user-friendly. Make it easy for your visitors to reach out to you. But remember, less is more – only ask for information that’s absolutely necessary. An overly complicated form might deter potential leads.

One common mistake SaaS marketers make is overlooking this humble feature’s importance. However, having a contact form can significantly influence your conversion rates. It facilitates open dialogue with your potential customers, providing them with a level of comfort and confidence in your brand. And in the journey towards conversion optimization, every detail counts.

Color Palette That Evokes The Desired Emotions And Suits Your SaaS Brand

Colors make us feel emotions. They influence our perceptions and you’d be surprised how much of an impact colors can have on user behavior on your SaaS landing page. That’s why you must carefully choose the color palette.

Consider the feelings and associations you want to evoke in your visitors. Do you want to convey trust and reliability? Blues might be the right choice. Do you want to draw attention and prompt action? Bright colors like reds and oranges might suit your SaaS landing page design better then.

But the crucial thing here is to align your color palette to your brand’s personality, values, and messaging. A color scheme must also complement company and brand logos, creating a consistent visual identity across all branding options.

It’s worth spending some time in the discovery stage, exploring various color combinations, and studying successful SaaS landing page inspirations. Remember, the color scheme should work cohesively with other elements on your page – your hero image, CTAs, product snapshots, and more. 

Finally, don’t forget accessibility considerations while deciding your color scheme. Your page should be easily readable and usable for everyone, including those with color vision de­fi­cien­cies.

Trust-Building Elements That Best SaaS Landing Pages Use To Boost Conversions

Building trust is necessary in an online world filled with countless SaaS providers. The goal is to attract visitors to your SaaS landing page and make them feel confident enough to take the desired action. We’re about to show you trust-building elements you can use to effectively enhance your brand’s credibility and boost con­ver­sions.

  • Customer testimonials: Hearing positive real-life experiences from satisfied customers can make your offering more tangible and relatable. Prospective customers are more likely to believe in the value of your product if they see that others have benefited from it. Make sure to highlight these testimonials prominently on your SaaS product land­ing page.

  • Partner logos: Featuring company logos of your esteemed clients can also bolster your brand’s credibility. It’s a form of social proof that indicates reputable brands have chosen your product. When visitors see these logos, they perceive your brand as reliable and trustworthy.

  • Case studies: Case studies offer a deep dive into how your product has helped solve real problems. Including them is a great way to support your benefits and demonstrate the results your SaaS product features deliver.

  • Endorsements from industry experts: Endorsements from respected figures in the industry can lend your brand an air of much-needed authority and help you squeeze in additional con­ver­sions.

  • Trust seals: Trust seals, like security badges, reassure visitors of their data safety. This is incredibly important on SaaS pages where you ask for sensitive information.

Incorporating these trust-building elements in your SaaS landing page can significantly influence your visitors’ perception and enhance their trust in your brand. And remember, in the world of SaaS, trust translates to con­ver­sions. So, if you notice your SaaS pages lack these elements, it might be time for a landing page redesign.

SaaS landing page - call to action button

CTA Button That Stands Out And Excites Visitors To Take Action

In the grand scheme of your SaaS landing page design, there’s one element that punches well above its weight in driving conversions – your CTA button. It’s the culmination point of your page, the spot where all your persuasive copy, engaging visuals, and trust-building elements converge to inspire action.

So how do you create a CTA button that not only stands out but also excites your visitors to take action? Let’s explore some key aspects inspired by high converting SaaS landing page examples.

  • Color and contrast: The color of your CTA button should be chosen carefully to ensure it stands out from the surrounding elements on your page. High contrast between the button and background colors helps grab attention and guide users toward the action you want them to take. 

  • Size and position: Your CTA button should be large enough to be noticed easily but not so large that it overpowers other elements on the page. As for positioning, it should be strategically placed in prominent areas of the page where visitors naturally focus their attention. 

  • Clear and concise copy: The text on your CTA button should be clear, concise, and action-oriented. Instead of generic phrases like ‘Submit’ or ‘Click Here,’ use more specific and compelling phrases that signify value. For instance, ‘Start Your Free Trial,’ ‘Get Started,’ or ‘Download Now.’ 

  • Incorporate urgency: If appropriate for your offer, adding a sense of urgency or scarcity can significantly increase the effectiveness of your CTA. Phrases like ‘Limited Time Offer’ or ‘Sign Up Now and Get 20% Off’ can create a sense of urgency and prompt immediate action.

Illustrations And Animations Can Make Your SaaS Product Landing Page More Engaging

Capturing and holding your audience’s interest is more crucial than ever. One effective way to achieve this is through the creative use of illustrations and animations on your SaaS product landing page.

Recently, we have been witnessing a surge in the use of custom illustrations among SaaS websites. But why are illustrations becoming increasingly popular in the SaaS industry?

  • Unique and memorable: SaaS brands can use illustrations to infuse unique personalities into their landing pages. Illustrations allow you to stand out from the crowd in a sea of stock photos and generic imagery, helping create a memorable first im­pres­sion.

  • Simplifying complex concepts: SaaS products are often com­plex. Illustrations can help break down these complexities into easily digestible visuals. They can make abstract concepts tangible and more understandable to your visitors.

  • Evoking emotions: An illustration’s style, color, and imagery can evoke specific emotions in your audience. This emotional connection can make your brand more relatable and engaging.

  • Enhancing user ex­pe­ri­ence: Well-placed illustrations can guide your visitors’ attention to specific areas of your landing page, enhancing the overall user experience.


Now, let’s talk about animations. When used strategically, animations can bring your SaaS landing page to life. They can add a dynamic element to your page, make interactions more enjoyable, and subtly guide users through your site.

Animations can be particularly effective when used in conjunction with illustrations. An animated illustration can tell a story, demonstrate a product feature, or highlight a key benefit in a visually captivating way.

Stop observing illustrations and animations purely as decorative elements. They’re powerful communication tools that can articulate your brand story and value proposition in an engaging and memorable way.

Best SaaS Landing Pages That Will Inspire You In 2023

Do you often find yourself looking at competitors’ landing pages in search of inspiration? There’s nothing wrong with that. It can be a great way to kickstart your creativity and gain insights into the landing page design best practices.

Here are three of the best SaaS landing page examples that are making waves in 2023:

  • WeTransferWeTransfer’s landing page exudes creativity through fun illustrations and animations. This makes the page visually engaging and reflects the brand’s vibrant personality. This page contains a single, compelling CTA – ‘Go Pro.’ But what truly sets this page apart is the opportunity to use the free version of the service directly from the landing page. This immediate value proposition can be a powerful motivator, and once you see how valuable the service can be – you’ll become much less resistant to upgrade.

  • AirTableThis SaaS company has managed to turn complexity into simplicity on its landing page. AirTable distills complex features into digestible and engaging content using animated product demos and visual explanations. Regarding the trust-building aspect, this SaaS landing page displays client brand logos to instill confidence in potential customers and reassure them of the product’s credibility.

  • Slack: Slack’s landing page is another fantastic source of inspiration. The moment you land on their page, a catchy headline grabs your attention, quickly communicating the core benefit of their SaaS product. Integrating company logos from their impressive clientele, including Airbnb, NASA, and others, is a masterstroke in building instant credibility and trust.

Each of these SaaS landing page examples showcases a unique approach to landing page design, providing a wealth of SaaS landing page inspiration. Whether it’s the clever use of white space, the incorporation of fun animations, or the strategic display of social proof, these best practices can guide you in creating profitable SaaS landing pages.

Final Thoughts

With the right blend of strategic design, engaging content, and a user-centric approach, you can craft a SaaS landing page that effectively turns visitors into customers.

Remember, a well-designed landing page for SaaS goes beyond aesthetics. It incorporates elements that resonate with your audience, tells a compelling story, and guides visitors smoothly through the conversion process. It’s about creating an engaging and memorable user experience that keeps visitors coming back for more. Every element matters, so keep experimenting, keep learning, and keep innovating.

If this sounds like a lot to handle, don’t fret. I’m here to help you combine SaaS landing page design best practices with your unique needs and goals. With years of experience running a digital marketing agency, I know exactly what it takes for a SaaS offering to win hearts of an audience.

Don’t hesitate to schedule a call with me. Let’s work together to bring your vision to life and drive insane profits with your landing page.

Brian Decoded: Leading the way to Dominate Algorithms and Conquer AI.

About the author

I’m Brian Dordevic, and my core mission is to nurture the global movement toward a better internet through forward-thinking web development, comprehensive cyber security consulting, innovative content creation and cutting edge design.

Brian Decoded - Infinite Deals

Eliminate uncertainty and create business predictability with in­fi­nite Deals.

Our proven framework slashes the path to client generation from years to just 90 days.

Join now for a one-time investment of $250 and unlock the path to scalable busi­ness success.

Strategy Session- Brian Decoded

Embrace the opportunity to accelerate and navigate your conversions, resulting in increased growth opportunities for your company.

Book a call with me today, and start improving your SEO, User Experience and Profitability. 

Website Essentials - Brian Decoded

Work with me and my team on building your digital business engine. Position your company as the leader in your industry.

Cut the results curve from years to months. Best for businesses that rely on digital.

Conversion Hub - Brian Decoded

Conversion Hub is a template that I use to run my team and content operations on a day to day basis.

Integrated prompts and task lists are included within, so you never get stuck when you’re working on a new idea.

Brian Decoded: Leading the way to Dominate Algorithms and Conquer AI.

About the author

I’m Brian Dordevic, and my core mission is to nurture the global movement toward a better internet through forward-thinking web development, comprehensive cyber security consulting, innovative content creation and cutting edge design.

Brian Decoded - Infinite Deals

Eliminate uncertainty and create business predictability with Infinite Deals.

Our proven framework slashes the path to client generation from years to just 90 days.

Join now for a one-time investment of $250 and unlock the path to scalable business success.

Strategy Session- Brian Decoded

Embrace the opportunity to accelerate and navigate your conversions, resulting in increased growth opportunities for your company.

Book a call with me today, and start improving your SEO, User Experience and Prof­itabil­i­­ty.

Website Essentials - Brian Decoded

Work with me and my team on building your digital business engine. Position your company as the leader in your industry.

Cut the results curve from years to months. Best for businesses that rely on digital.

Conversion Hub - Brian Decoded

Conversion Hub is a template that I use to run my team and content operations on a day to day basis.

Integrated prompts and task lists are included within, so you never get stuck when you’re working on a new idea.